Example job roles: Head of Marketing and Communications; Head of Student Recruitment Marketing
Level:Ìý ÌýÌýAdvanced
Experiences
Activities and responsibilities likely to be required when working at this level
- Contributes to the development of strategy, policy and practice on matters related to student recruitment and marketing
- Setting objectives for teams to deliver in line with strategy
- Lead on implementation of student recruitment strategy in designated area(s)
- Negotiate and approve contracts with suppliers, agencies, funding bodies
- Manage section budget
- Coordinate production of marketing collateral across print and digital media
- Develop a CMA compliant framework within which Ïã¸ÛÁùºÏ²Ê student recruitment communications are delivered.
Personal and professional development
Development options to consider when working towards this level
Learning on the job
- Contribute to development of strategy
- demonstrate commitment to change and innovation.
Learning from othersÌýÌý
- Senior team network
- Chairing seminar groups
- Engage with professional bodies
- Maintain links with sector bodies and peers in similar institutions.
Formal learning
- Relevant leadership training.
*ÌýYou may wish to explore the listed formal training themes / topics onÌýLinkedIn Learning.
Transferable skills and competencies
Ïã¸ÛÁùºÏ²Ê uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out moreÌýdetails on the framework.
Working with people
- Understanding others.
- Adapting to the team.
- Building team spirit.
- Recognising and rewarding contributions.
- Listening.
- Consulting others.
- Communicating proactively.
- Showing tolerance and consideration.
- Showing empathy.
- Supporting others.
- Caring for others.
- Developing and communicating self-knowledge and insight.
Deciding and initiating action
- Making decisions.
- Taking responsibility.
- Acting with Confidence.
- Acting on own initiative.
- Taking action.
- Taking calculated risks
Creating and innovating
- Innovating.
- Seeking and introducing change.
Ïã¸ÛÁùºÏ²Ê Ways of Working
These describe expected behaviours in line with Ïã¸ÛÁùºÏ²Ê culture and values.Ìý For Ways of Working indicators and steps to development please refer to theÌýWays of Working website.Ìý
“Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.