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Ïã¸ÛÁùºÏ²Ê Brand

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Ïã¸ÛÁùºÏ²Ê logo

The logo is used when it is not possible to use the banner, or when we are working with partners.

Updated brand guidanceÌý

Ïã¸ÛÁùºÏ²Ê is undertakingÌýinsight into ourÌýbrandÌýand will be launching a refreshedÌývisual identity from January 2025.

On this page

If you need Ïã¸ÛÁùºÏ²Ê brandingÌýfor your document, presentation, thesis, poster,Ìýreport or video, please use our branded banner templates, freely available on Imagestore before sending a request.Ìý

Request to use our logo

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Ïã¸ÛÁùºÏ²Ê logo (standalone)Ìý

The standalone logoÌýis used primarily when Ïã¸ÛÁùºÏ²Ê is working with partners. It is available in black (with white portico) or in white (with black portico)Ìýas shown.

Just like with the Ïã¸ÛÁùºÏ²Ê banner, theÌýÏã¸ÛÁùºÏ²Ê letters in the logo are cut out, revealing the background colour or image beneath. The Portico remains in white or black and does not take the colour of the background.

Make sure there is enough contrast between the background colour and the logo. If using a colour from the new colour palette for the background, refer to the colour pairing guidelines.Ìý

Ïã¸ÛÁùºÏ²Ê logo - black on grey
Black logo on a grey background

Ïã¸ÛÁùºÏ²Ê logo - white on black
White logo on a black background

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When used on a busy background image, place the logoÌýon a bounding box, using the portico as sizing guide.ÌýÌý

Ïã¸ÛÁùºÏ²Ê logo - white with black box on image background

Ïã¸ÛÁùºÏ²Ê logo - black with white box on image background

Ïã¸ÛÁùºÏ²Ê logo (department lockup)

The Ïã¸ÛÁùºÏ²Ê logo can be personalised by adding your department. If you contact the brand team we will create this for you.

This is your department logo. Do not create any other logos. Ìý

Department lockup logos can only be black or white. Make sure there is enough contrast between the background colour and the logo.Ìý

Remember, the Ïã¸ÛÁùºÏ²ÊÌýlogo (department lockup)Ìýshould be used only when communicating with partners. For anything else, the banner should be used.Ìý

Find out more about department logos on our Branding your department page (log in required).Ìý

Ïã¸ÛÁùºÏ²Ê logo department strapline format

What you can’t do with the logo

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Ïã¸ÛÁùºÏ²Ê logo - do not reverse
Don't reverse it

Ïã¸ÛÁùºÏ²Ê logo - Don't outline it
Don't outline it

Ïã¸ÛÁùºÏ²Ê logo - Don't add effects
Don't add effects

Ïã¸ÛÁùºÏ²Ê logo - Don't change the shape
Don't change the shape

Ïã¸ÛÁùºÏ²Ê logo - Don't use colours not in the colour palette
Don't use colours - only black or white logo

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Ïã¸ÛÁùºÏ²Ê logo - Don't change the size or position of the portico
Don't change the size or position of the portico

Ïã¸ÛÁùºÏ²Ê logo - Don't add a line below
Don't add a line below

Ïã¸ÛÁùºÏ²Ê logo - Don't infill the Ïã¸ÛÁùºÏ²Ê letters
Don't infill the Ïã¸ÛÁùºÏ²Ê letters

Ïã¸ÛÁùºÏ²Ê logo - Don't write inside the logo
Don't write inside the logo

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Standalone logo size and proportion

A4

Logo width = 40mm
TitleÌýunderneath logo = Arial Bold Caps 13pt with 13.5pt leadingÌý(leading is the space between lines of text)

logo sizes a4

A3

Logo width = 60mm
TitleÌýunderneath logo = Arial Bold Caps 19pt with 20pt leading (leading is the space between lines of text)

logo sizes a3

A5

Logo width = 30mm
TitleÌýunderneath logo = Arial Bold Caps 9pt with 9.5pt leading (leading is the space between lines of text)

Logo sizes a5

Minimum

LogoÌýwidth (print) = 20mm
LogoÌýwidth (screen) = 150 pixels
TitleÌýunderneath logo = Arial Bold Caps 6pt with 6.5pt leading (leading is the space between lines of text)

logo sizes minimum

Table of sizes

FormatWidthText (font size/leading)
A440mm13pt/13.5pt
A360mm19pt/20pt
A530mm9pt/9.5pt
Minimum logo size for print use20mmscale proportionally
Minimum logo size for screen use150 pixelsscale proportionally

Request to use our logoÌý

Permission to use

The logo is used for Ïã¸ÛÁùºÏ²Ê communications when it is not possible to use the banner, or when we are working with partners.

The Ïã¸ÛÁùºÏ²Ê logo can only be used when permission has been granted by Ïã¸ÛÁùºÏ²Ê.

Staff / Students

If youÌýneed to use the brand for Ïã¸ÛÁùºÏ²Ê-related communications, or for dissertations and other Ïã¸ÛÁùºÏ²Ê-related projects, please use the available banners and templates. Ìý

If you are working on a partnership with a third party and you would like to use the Ïã¸ÛÁùºÏ²Ê logo, or your departmental logo in conjunction with a third party, you must obtain permission via the . Ìý

You are not permitted to use or adapt the logo or banner for other items, such as business cards, student society logos, social media channels, websites, CVs or any other promotional materials.Ìý

Partners

If you're working with us and would like to use the Ïã¸ÛÁùºÏ²Ê logo, you must first obtain permission via the . Ìý

Please note:

We do not permit the Ïã¸ÛÁùºÏ²Ê logo to be used to endorse our suppliers' services.

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Terms and Conditions

'Ïã¸ÛÁùºÏ²Ê', 'University College London' and the Ïã¸ÛÁùºÏ²Ê artwork (banner and standalone logo) are registered trademarks. By submitting a request to use Ïã¸ÛÁùºÏ²Ê's brand identity, you will be deemed to have accepted the Terms and Conditions.