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Ikea as Rat-Maze
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Ikea as Rat-Maze
Ikea as Rat-Maze
7 April 2011
Professor Alan Penn (Ïã¸ÛÁùºÏ²Ê Bartlett) explains, in a recent Lunch Hour Lecture, how the confusing layout of IKEA encourages customers to spend more.Ìý
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