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"When we focus intently on one task, we often fail to see other things in plain sight - a phenomenon known as 'inattention blindness'.

Scientists already know that performing a task involving high information load - a 'high load' task - reduces our visual cortex response to incoming stimuli. Now researchers from Ïã¸ÛÁùºÏ²Ê Institute of Cognitive Neuroscience have examined the brain mechanisms behind this, further explaining why our brain becomes 'blind' under high load."