Description
The aim of this module is to provide you with insights into biotechnology and pharmacology practices and strategies for research and development management; business maintenance and expansion; licensing; generic versus brand-name proprietary drug business; and mergers and acquisitions as these topics relate to these industries.
You will learn specifically about pharmaceutical expenditures, pricing of drugs and the distinctive features of the pharmaceutical market due to drug funding policies. ÌýYou will also understand the advantages and disadvantages of various models of drug price setting and regulation that are applied in various health systems.Ìý
Patents, intellectual property and ethics will be evaluated for both industries with the aim of analysing the main economic and societal effects and perceptions.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
Ìý