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This is a theoretically-grounded and evidenced-based module, which aims to foster a broad understanding of the general principles of effective communication and audience engagement. Combining sound practice, research and theory grounded in communication studies, cultural studies, epistemology and learning theory and visitor studies literature, the module covers the following subjects: museums and their audiences, communication theory, meaning making and learning in museums, theories of learning, public engagement and socially engaged practice, audience research and visitor studies, audience engagement and participatory approaches, evaluation methods and evaluation design.

Learning outcomes

On successful completion of this module you should be able to:

• Assess the impact of wider political agendas and current museum thinking on museum research and practice

• Use inclusive terminology that is responsive to diversity in terms of culture, social and linguistic background and ability
• Assess various media and interpretive techniques in terms of their usefulness in effective communicating with and engaging audiences in a culturally responsive mannerÌý

• Analyse concepts, issues, models, visual representation and theories
• Synthesise information to make valid, well-supported arguments
• Analyse and evaluate a range of sources/evidence in terms of origin and purpose, consistently recognising value and limitations
• Interpret a range of different perspectives and their implications.