Description
In the extended project module students carry out an individual research project on a business topic of their choosing. Projects may for example be the development of a business plan, research on a particular market/industry/business phenomenon, or a specific managerial problem. Students will receive support in the form of lectures and individual 1:1 meetings with allocated project supervisors. Support focuses on the following critical phases of the research process:
- Defining the scope of the project.
- The survey of the academic and practitioner literature to identify the existing ‘state of the art’ in a topic area.
- The research design and the development of a strategy for data collection and analysis.
- The collection of primary and secondary data.
- The analysis of collected data and the formulation of conclusions/actionable recommendations.
The extended project not only provides an opportunity to work on a topic that interests the student, but it also allows the student to showcase what she/he has learned at Ïã¸ÛÁùºÏ²Ê in the context of a project that is of practical relevance to potential employers. Therefore, students are recommended to choose a topic with an eye on their future career plans.
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Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
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