Description
Module DescriptionÌý
This module draws on anthropological expertise about ethnographic research to train students in applying participant-observation methods and ethnographic descriptions to market research.Ìý
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Module ContentÌý
It is a practice-based module, where students will be expected to: (a) design a market-research methodology that incorporates ethnography; (b) conduct fieldwork; (c) analyse research findings, (d) prepare a research report with business insights.ÌýÌý
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Learning Outcomes
By taking this module, students will understand and gain experience in applying ethnographic research to map business challenges and opportunities.Ìý
Formative Assessment: To develop a participant-observation field-diary.Ìý
Summative Assessment: To develop an applied-research report that incorporates ethnographic insights.Ìý
Indicative Delivery Method:Ìý
One 2-hour seminar per week
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
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