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The Conversation

Self-paced online training in writing for non-academic audiences.

The Conversation is a world leading publisher of research-based news and analysis. Their training has been designed to help academics to understand how The Conversation work, the support they provide and the shift in mindset and writing style needed to write for a non-academic audience.Ìý

Their self-paced online training courses have been mappeed to Vitae's Researcher Development Framework. Now academics can see how their engagement with The Conversation contributes to their professional development.

The Vitae Researcher Development Framework (RDF) describes the competencies (knowledge, behaviours, skills and attributes) of effective researchers, as identified by the higher education sector. The RDF provides researchers with an internationally recognised route map for their professional development.

The Conversation training, mapped by Vitae, supports researchers to develop competencies to enhance their knowledge and intellectual abilities to undertake research (Domain A); to develop personal effectiveness particularly in relation to professional and career development (Domain B); and to develop competencies in relation to research impact, influence and impact (Domains D).Ìý

Available Courses:
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An introductory course explaining how we work. Academics share their experience of the editing process, the skills they’ve gained and post publication impact and engagement.

An introduction to journalistic writing covering what academics need to consider to write successfully for a non-academic reader and provides the tools to write a short article.


This course demystifies the pitching and commissioning process, providing academics with the tools to successfuly communicate their ideas and craft a great pitch to The Conversation.


For research that suits a storytelling approach suitable for our Insights series, this course provides techniques for developing a compelling narrative and maintaining the reader’s interest throughout.