Ïã¸ÛÁùºÏ²Ê

Overview

This introductory workshop will help you develop your storytelling skills.

Being able to tell a good story is essential in influencing people and persuading people to buy what you're selling. You may be trying to get investors to invest in your business, customers to buy your product, or a company to hire you.

In this workshop you’ll discuss well-recognised brands and advertisements, and what you can learn from their success to help you tell your story more effectively.

Who it’s for

Entrepreneurship is for everyone.

This workshop is for students, staff and recent graduates (within 2 years of graduating) who are new to entrepreneurship.

You don't need any business experience or a business idea to attend.

What you’ll learn

In this workshop you’ll study:

• examples of successful brands and how they tell powerful stories through their associated value propositions
• the importance of ‘mission’ and ‘why’ at the heart of any business or story
• how to tell a brand story with a ‘heart over head’ approach that’s genuinely impactful

About the tutor

Peter Ptashko is a social entrepreneur, funder and supporter of social entrepreneurs. He has over 15 years of experience working in the field of social enterprise globally. He launched his first venture in 2005, raising £25,000 in only 7 hours. Since then, he’s worked for UnLtd: the UK foundation for social entrepreneurs, supporting thousands of social entrepreneurs to start and grow their businesses.

Accessibility

If you have any accessibility requirements or requests, please let us know in the signup form.

Photography

Filming and photography will take place at this event for promotional purposes. The photographs and recordings will appear on our website and social media channels. If you do not wish to be filmed or photographed, please let a member of staff know on arrival.

Date and times

Tuesday, 8 October 2024, 1pm to 3pm.

Read our privacy notice to understand how Ïã¸ÛÁùºÏ²Ê Innovation & Enterprise will deal with your personal data.

Ïã¸ÛÁùºÏ²Ê Innovation & Enterprise reserves the right to make changes to the programme, location and/or speakers without prior notice. Such alterations are occasionally necessary due to circumstances beyond our control.

Location

Ïã¸ÛÁùºÏ²Ê BaseKX, 103c Camley Street, London, N1C 4PF