Example job roles: Communications Officer/Senior Communications Officer
Level:Ìý Ìý ÌýIndependent
Experiences
Activities and responsibilities likely to be required when working at this level
- Create/ approve content
- Plan and deliver social media campaigns using social media management tools, in line with wider strategy and goals
- Oversight of social media activity with responsibility for escalating crisis where necessary
- Analysing and reporting on social media activities
- Delivering training for teams and other relevant stakeholders on request
- Delegating where applicable
- Supervise/manage team members and external consultants and agencies.
Ìý
Personal and professional development
Development options to consider when working towards this level
Learning on the job
- Understanding digital best practice and protocols
- Using online channels to target groups, increase engagement and influence behaviour
- Use of analytics
- Social media scheduling software
Learning from othersÌýÌý
- Become a core member of the Community of Practice and attend Lunch and Learns.
Formal learning
- Professional certificate/ qualification in digital comms or marketing eg CIM/IPA modules/ City and Guilds Social Media and Digital Marketing Qualification.
- Project management training
- Plan for undertaking a professional qualification.
*ÌýYou may wish to explore the listed formal training themes / topics onÌýLinkedIn Learning.
Transferable skills and competencies
Ïã¸ÛÁùºÏ²Ê uses the Universal Competency Framework (UCF) to discuss transferable skills. Find out moreÌýdetails on the framework.
Analysing
- Analysing and evaluating information. Testing assumptions and investigating. Producing solutions. Making judgements. Demonstrating systems thinking.
Presenting and communicating information
- Speaking fluently. Explaining concepts and opinions. Articulating key Ìýpoints of an argument. Presenting and public speaking. Projecting credibility. Responding to an audience.
Creating and innovatingÌý
- Innovating. Seeking and introducing change.
Ïã¸ÛÁùºÏ²Ê Ways of Working
These describe expected behaviours in line with Ïã¸ÛÁùºÏ²Ê culture and values.Ìý For Ways of Working indicators and steps to development please refer to theÌýWays of Working website.Ìý
“Career Pathway roles are indicative and are not intended to be a description of the role in terms of responsibilty and duties.