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After a year in which many of us rarely saw colleagues, clients, or vendors except on the other end of a Zoom or Teams call, it might seem hopelessly optimistic to title a new book Why Face-to-Face Still Matters: The Persistent Power of Cities in the Post-Pandemic Era; however, in this 鈥渉ighly readable and endlessly thought-provoking鈥� book CASA鈥檚 Dr Jon Reades and strategic planner Martin Crookston tackle critical questions about what COVID-19 and ongoing waves of technological change mean for the future of towns and cities.

In a look back over a century鈥檚 worth of thinking about cities, business and office locations, this accessible book is rich with examples drawn from headlines both recent and long-past. Reades and Crookston explain the ongoing importance of places that thrive on face-to-face meetings to negotiating uncertainty and 鈥榮ealing the deal鈥�. The book argues for the continuing value of the 鈥榬ight鈥� location, and identifies the factors that will push and pull both activities and people to and from cities over the next few decades: the importance of network hubs; the proportion of activity that relies on professional judgement and personal confidence; the specialisation of inner city areas in these activities; and the continued value of face-to-face contact.

The book builds on doctoral research undertaken with the Bartlett鈥檚 late Professor Sir Peter Hall and CASA鈥檚 Professor Michael Batty, but updates the work with data drawn from interviews both pre- and in-pandemic.聽These interviews 鈥� with central bankers and artists鈥� assistants, television producers and insurers, lawyers and software developers 鈥� provide a taste of the wide range of roles within 聽knowledge-intensive sectors that keep the urban economy going.

The timely findings give readers, including developers, policy-makers, investors, and students of planning or geography 鈥� as well as the curious 鈥� essential tools for thinking about the future of places ranging from market towns to great World Cities. The 鈥楥OVID-19 lessons鈥� reveal ways in which businesses and cities need to adjust to new pressures, new technologies, and new potentials.

You can listen to Jon and Martin speaking about the research聽on the , published last year聽from the Centre for Cities,聽the leading national think tank dedicated to improving the economies of the UK's largest cities and towns.

From publisher (UK):聽听(拢20)

Amazon CA:聽聽(CDN$45.53, available in mid-April)

Amazon US:聽聽(USD$29.95, available in mid-April)